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Defining and Measuring Success
Why is this always the hardest part of everyone's job? Regardless of job function or industry, everyone is ultimately held accountable to the dreaded ROI questions: what defines success / were our efforts successful / what is the ROI? What makes this topic...
Beware Incomplete Systems
Every weekend, I send out the Sunday Systems newsletter. In it, I share a bit of inspiration, a story, and a link to my latest blog post about how to get the most of your business/money/life using systems. But last week I didn't have anything to share. No...
The Sales Funnel & Your Body of Work
I don't know about you, but I cringe when I see good businesses struggle - businesses that make the world a better place, do great work, treat people with respect, and generate money for everyone involved. It pains me even more to witness sleazy, snake oil...
Lessons in Systems: Distribution
From mid-2010 to mid-2011, I was the Director of Social Media & Online Marketing for an e-commerce website called BULX.com. Though it was my first time working full-time for a web-based company, I was uniquely qualified for the position. BULX was (and...
Pareto’s Principle & Systems Thinking
During his studies, Italian economist Vilfredo Pareto noticed that 80% of the nation's wealth was controlled by 20% of the population. Had he known about systems thinking, he may have uncovered why. Since then, this concept has been dissected and applied to...
A-Students & Getting Un-Stuck
Detail-oriented. Meticulous. Dedicated to your job. Thorough. Precise. Focused on the task at hand. Stuck. You know the type. Maybe you are the type. The type that works hard, that gets things done, that "handles it." The type that puts in long hours to make...
Machines, Speed, and Scale
Lately there has been a bit of chatter that computers (machines) are getting better and better at serving relevant content and advertisement to us (consumers) based on the context of what we are doing/reading. Some pundits say their ability to track our...
What Is a System?
Systems are everywhere once you know how to identify them. But before we dive into why systems are important and how to hack them to optimize their results, it helps to understand what a system is and how they function. So, what is a system? In its simplest...